ESI – Large Volume Dealer of the Year 2018

Russell Hendrix is a member of ESI, Canada's largest equipment and smallwares Marketing Group. Its membership represents a wide range of small and large foodservice equipment, smallwares and tabletop dealers across the country. As the largest purchaser of equipment and supplies in Canada, ESI plays a major role in keeping the independent E & S Dealer competitive.

Each year, awards are appointed to members based on a variety of criteria. Last year (2018) Russell Hendrix won Large Volume Dealer of the Year.

The award for ESI Large Volume Dealer of the year is determined by vote from all Suppliers in the group. There are about 90 suppliers in the group, and all have one vote. ESI as a whole represents about 85-90% of the Canadian Dealer industry. RH is honoured to be recognized by our Supplier partners for this award.

When the ESI Suppliers place their votes for ESI Dealer of the Year, they base it on the following criteria:

• Which Dealer is their biggest supporter (i.e. volume)
• The Dealer that goes out of their way to lead or spec their supplier in the day to day business (i.e. Multi-Unit or street sales).
• Showroom support by stocking suppliers products
• Dealers that give suppliers opportunities to go in and train their staff or have their staff go to the Suppliers factory/office
• Dealers who allow the supplier to go on sales calls
• Participation in ESI Promotions & Flyers